05.03.18 - Diversified Communications Announces Significant Investment and Enhancements in Luxperience 2018

Published on Sunday 04 Mar 2018

(Sydney, 05 March 2018) Global media and trade exhibition conglomerate Diversified Communications announces several key changes and enhancements in the long running annual luxury and experiential travel exhibition Luxperience, being held in Sydney 16 to 19 September 2018.

Kieron Haycock, General Manager Diversified Communications Sydney says: ‘‘Our goal is for Luxperience to be the best luxury travel event in the world, and we’re committed to reviewing every aspect of the event, amplifying and improving, and doing things differently to make things better.

“The first of the changes and improvements is with the team structure. I’m delighted to announce Michelle Papas has been promoted to the role of Event Director for Luxperience. She has been with Luxperience since its inception and has extensive experience in the travel industry and she will ably oversee all aspects of Luxperience,” says Haycock.

The Luxperience team has worked quietly behind the scenes over the last month or so researching and challenging the preconceptions and the perspectives of the luxury travel industry, as well as analyzing the trends in travel and experiences. This has resulted in a better understanding of the size of the market and its products, leading to the development of a new Luxperience product benchmark and classifications.

Diversified Communications is committed to the future success of Luxperience. “To give us every chance of achieving our goals we have structured our budgets to make an additional quarter of a million dollars investment into the 2018 event and beyond,” Haycock confirms. “These additional funds will be used across the board from look and feel to the Thought Leaders program to the dining options to advertising and promotion; to create an event and experience that truly represents the business of luxury travel and is befitting of the original values of the Luxperience brand.”

Luxperience 2018 is being re-imagined and re-located to a new home at the award-winning facility, International Convention Centre in Darling Harbour. The venue is purpose built for running large world-class events and Diversified Communications is confident it will help take Luxperience to the next level.

“We are very excited that Luxperience is moving to the premier event space at ICC Sydney, on Darling Harbour,” says Michelle Papas, Event Director Luxperience. “Our exhibitors and buyers expect an easily accessible and central location, along with the latest technical operations and working facilities of a world class destination, which the ICC Sydney delivers.

 “Our primary focus for the coming years will be the ultra-high net worth individuals (UHNWI)*, as we have over 17,000 in the Asia Pacific region alone and it is expected to increase by 70% by 2026,’ continues Papas. ‘Suppliers and service providers for this elite market segment need a forum that understands their premium clients’ needs and the ability to access new trade partnership opportunities. The revitalized Luxperience will be the ideal conduit.”

Luxperience is an invitation-only event dedicated to the high-end experiential travel sector and the only such event in the southern hemisphere with a significant focus on the expanding and highly desirable Australasia Pacific region.

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* Ultra-high net worth individuals (UNHWI) are defined as those with over US$30million in investable assets. The top one per cent of ultra-high net worth individuals holds around 49 per cent of total global wealth. North America is the top region for ultra-high net worth individuals, with about 40,000 living in this region.  Second is Europe with nearly 32,000 UNHWI, followed by China with 18000 and a close forth is the Asia Pacific region.