The Thought Leaders Forum and official Welcome Party will be held on Sunday 17 September at the Hilton Sydney. The afternoon commences with our Thought Leaders Forum, followed by our keynote session and concludes with the official Luxperience 2017 Welcome reception.
Our Master of Ceremonies for the evening, Tim ('Rosso') Ross will keep everyone focused, engaged and in line for the evening's activities.
THOUGHT LEADERS SPEAKERS
Tourism Australia Panel Discussion
"The Marketing Power of a Collective"
Today’s discerning international traveller is seeking out travel destinations that deliver unique and authentic experiences which tap into their passion points.
To help fulfill this need, Tourism Australia has partnered with industry to develop Signature Experiences of Australia - a program which packages and promotes Australia’s outstanding tourism experiences within a variety of niche areas and special interest categories. The program lies at the heart of Tourism Australia’s strategic focus on higher yielding travellers.
In this session, Tourism Australia will share insights from their global Consumer Demand research which explores the travel motivators for key markets and they will be joined by members of these Collectives to discuss the benefits of collaboration and explore how working with industry partners to pool resources and promote similar experiences, a region or a broader range of product is a powerful marketing tool that anyone can harness.
Phillipa Harrison, Executive General Manager International, Tourism Australia
Wendy Morris, Board Director, Citizens of the Great Barrier Reef
Sally Cope, Director and Executive Officer, Ultimate Winery Experiences Australia
"How to kick ass at Instagram"
Deemed "Australia's first professional instagrammer ' by national media, Lauren Bath pioneered the Australian influencer industry
In this innovative session Lauren will show how to curate content, work with influencers and provide tips and tricks to maximize growth using Instagram
China Panel Discussion
"China Luxury Travel and The Digital Landscape"
In many aspects of the digital landscape, China is particulalry progressive and innovative, and indeed dramatically different to the rest of the world. This session will comprise of a panel discussion of China industry experts to help identify the key trends impacting the growing Chinese luxury traveller markets over the next three years and show how other markets can learn from these initiatives.
Yin Yu - Co-Founder and Director of ReadySetGo China
Jennifer Spark - Co-Founder and Director of ReadySetGo China
Doris Shan - Editor, Luxury Travellin, Hurun Report
Rick Li - Chief Product Officer, Zanadu
Brought to Luxperience by Saxton Speakers Bureau
Thought Leaders Forum keynote presenters, Glenn & Heather Singleman, will share their incredible approach to courage and maintaining an attitude of fearlessness in everyday life